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IGBizStudies
- May 5, 2021
- 1 min
What is branding and why it is important
A brand gives an identity to a company that is distinct from other companies selling a similar product or service. A good brand can...
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IGBizStudies
- May 4, 2021
- 1 min
Why and How do businesses compete
Competition drive business growth and can benefit consumers. They can also; Increase customer base and loyalty Increase revenue and sales...
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IGBizStudies
- May 4, 2021
- 2 min
What happens when market changes
It will change market trend and create new opportunities for business as spending patterns of consumer changes. Market trend changes all...
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IGBizStudies
- May 4, 2021
- 1 min
What are the problems when growing your market abroad?
The risk of failing due to language barriers, cultural differences, legal and foreign exchange risk
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IGBizStudies
- May 4, 2021
- 1 min
What is the impact of legal controls on marketing
It is different in each country
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IGBizStudies
- May 4, 2021
- 2 min
How to develop a marketing strategy
By identifying SWOT and combining the four marketing mix element
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