What are distribution channels
Identify and explain two reasons why quality might be important for Ben’s business
Identify and explain two reasons why high quality might be important to GGB
Identify two possible reasons why customers’ spending patterns change
Identify and explain two reasons why segmenting the market might help BBB
Is selling to different market segments the best way for a small business to respond to competition?
Identify and explain two ways in which legal controls on marketing might affect Duckett
Identify and explain two methods of market research that GKA could use
Identify two methods of secondary market research
Should secondary research or a focus group be used to gather market research information
What is meant by ‘niche market’?
What is meant by ‘mass market’?
Identify two advantages to a business of selling to a mass market
Identify and explain two advantages to Sachin’s business of selling to the mass market