O'Level  &

What are distribution channels

Identify and explain two reasons why quality might be important for Ben’s business

Identify and explain two reasons why high quality might be important to GGB

Identify two possible reasons why customers’ spending patterns change

Identify and explain two reasons why segmenting the market might help BBB

Is selling to different market segments the best way for a small business to respond to competition?

Identify and explain two ways in which legal controls on marketing might affect Duckett

Identify and explain two methods of market research that GKA could use

Identify two methods of secondary market research

Should secondary research or a focus group be used to gather market research information

What is meant by ‘niche market’?

What is meant by ‘mass market’?

Identify two advantages to a business of selling to a mass market

Identify and explain two advantages to Sachin’s business of selling to the mass market