O'Level  &

Direct, Retail, Wholesale and Agent

There are above-the-line and below-the-line promotions Above-the-line Promotion Above-the-line promotion uses newspapers, radio,...

For cost-based, competitive and demand-based method The different pricing strategies; Cost-based pricing Competitive pricing Destruction...

The three (3) major factors influencing pricing decisions are cost, supply and demand Cost refers to the cost of production, which...

Extension strategies help prolong the sales and profit of matured products They include; New versions of existing products, with...

Product Life Cycle is the process a product would undergo during their existence in the market. It starts with; Launch Growth Maturity...

A brand gives an identity to a company that is distinct from other companies selling a similar product or service. A good brand can...

Competition drive business growth and can benefit consumers. They can also; Increase customer base and loyalty Increase revenue and sales...

It will change market trend and create new opportunities for business as spending patterns of consumer changes. Market trend changes all...

The risk of failing due to language barriers, cultural differences, legal and foreign exchange risk

It is different in each country

By identifying SWOT and combining the four marketing mix element

It has changed the shopping behaviour of consumers

Product, Price, Place and Promotion

Market research aims to identify preferences and behaviours of customers and competitor's strategy

Market segmentation happens when your target market is segregated according to groups that represents market segments that have certain...

Identify, satisfy and anticipate consumer needs and wants

Understand why marketing is important, how to formulate a marketing strategy using marketing mix from market research and segmentation.

What are the benefits or limitations of niche and mass marketing?