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IGBizStudies
- May 5, 2021
- 2 min
What are the different types of promotion methods
There are above-the-line and below-the-line promotions Above-the-line Promotion Above-the-line promotion uses newspapers, radio,...
680
IGBizStudies
- May 5, 2021
- 2 min
What are the different pricing strategies
For cost-based, competitive and demand-based method The different pricing strategies; Cost-based pricing Competitive pricing Destruction...
200
IGBizStudies
- May 5, 2021
- 2 min
What influences pricing decisions
The three (3) major factors influencing pricing decisions are cost, supply and demand Cost refers to the cost of production, which...
250
IGBizStudies
- May 5, 2021
- 1 min
What are extension strategies
Extension strategies help prolong the sales and profit of matured products They include; New versions of existing products, with...
160
IGBizStudies
- May 5, 2021
- 2 min
What is Product Life Cycle and its importance
Product Life Cycle is the process a product would undergo during their existence in the market. It starts with; Launch Growth Maturity...
210
IGBizStudies
- May 5, 2021
- 1 min
What is branding and why it is important
A brand gives an identity to a company that is distinct from other companies selling a similar product or service. A good brand can...
250
IGBizStudies
- May 4, 2021
- 1 min
Why and How do businesses compete
Competition drive business growth and can benefit consumers. They can also; Increase customer base and loyalty Increase revenue and sales...
440
IGBizStudies
- May 4, 2021
- 2 min
What happens when market changes
It will change market trend and create new opportunities for business as spending patterns of consumer changes. Market trend changes all...
240
IGBizStudies
- May 4, 2021
- 1 min
What are the problems when growing your market abroad?
The risk of failing due to language barriers, cultural differences, legal and foreign exchange risk
330
IGBizStudies
- May 4, 2021
- 1 min
What is the impact of legal controls on marketing
It is different in each country
7760
IGBizStudies
- May 4, 2021
- 2 min
How to develop a marketing strategy
By identifying SWOT and combining the four marketing mix element