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IGBizStudies
- May 5, 2021
- 2 min
What are the different types of promotion methods
There are above-the-line and below-the-line promotions Above-the-line Promotion Above-the-line promotion uses newspapers, radio,...
1380
IGBizStudies
- May 5, 2021
- 2 min
What are the different pricing strategies
For cost-based, competitive and demand-based method The different pricing strategies; Cost-based pricing Competitive pricing Destruction...
400
IGBizStudies
- May 5, 2021
- 2 min
What influences pricing decisions
The three (3) major factors influencing pricing decisions are cost, supply and demand Cost refers to the cost of production, which...
400
IGBizStudies
- May 5, 2021
- 1 min
What are extension strategies
Extension strategies help prolong the sales and profit of matured products They include; New versions of existing products, with...
360
IGBizStudies
- May 5, 2021
- 2 min
What is Product Life Cycle and its importance
Product Life Cycle is the process a product would undergo during their existence in the market. It starts with; Launch Growth Maturity...
400
IGBizStudies
- May 5, 2021
- 1 min
What is branding and why it is important
A brand gives an identity to a company that is distinct from other companies selling a similar product or service. A good brand can...
390
IGBizStudies
- May 4, 2021
- 1 min
Why and How do businesses compete
Competition drive business growth and can benefit consumers. They can also; Increase customer base and loyalty Increase revenue and sales...
620
IGBizStudies
- May 4, 2021
- 2 min
What happens when market changes
It will change market trend and create new opportunities for business as spending patterns of consumer changes. Market trend changes all...
420
IGBizStudies
- May 4, 2021
- 1 min
What are the problems when growing your market abroad?
The risk of failing due to language barriers, cultural differences, legal and foreign exchange risk
490
IGBizStudies
- May 4, 2021
- 1 min
What is the impact of legal controls on marketing
It is different in each country
1,4620
IGBizStudies
- May 4, 2021
- 2 min
How to develop a marketing strategy
By identifying SWOT and combining the four marketing mix element
280
IGBizStudies
- May 4, 2021
- 1 min
What is technology's role in marketing?
It has changed the shopping behaviour of consumers
200
IGBizStudies
- May 4, 2021
- 1 min
What are the four marketing mix, and why are they important?
Product, Price, Place and Promotion
390
IGBizStudies
- May 4, 2021
- 2 min
What is market research and why it is important
Market research aims to identify preferences and behaviours of customers and competitor's strategy
630
IGBizStudies
- May 3, 2021
- 2 min
What is market segmentation, and why is it important?
Market segmentation happens when your target market is segregated according to groups that represents market segments that have certain...
510
IGBizStudies
- May 3, 2021
- 1 min
What is the role of marketing
Identify, satisfy and anticipate consumer needs and wants
490
IGBizStudies
- Jan 18, 2021
- 1 min
UNIT 3 - MARKETING
Understand why marketing is important, how to formulate a marketing strategy using marketing mix from market research and segmentation.
830
IGBizStudies
- Jan 15, 2021
- 1 min
What is niche and mass marketing?
What are the benefits or limitations of niche and mass marketing?
550