What is the impact of legal controls on marketing

Updated: Feb 22

Legal controls on marketing are meant to protect consumers from being misled by marketing activities. In general, the consumer protection laws in each country protect consumers from;

  1. Selling a product that is unsafe for consumption

  2. Products that are below the quality expected and claimed by seller

  3. Misleading or inaccurate information on packaging

  4. Inaccurate weight or quantity of product

  5. Banned or illegal substance in product

  6. Unmet warranty conditions promised to customers

  7. Indecent or offensive advertising

  8. Falsifying claim of purchase

Producers or distributors must ensure that they meet the minimum legal standards in the country where they sell their products.


  1. Promotion

  2. Product

  3. Legal Controls


  1. Identify and explain two ways in which legal controls on marketing might affect a firm. (4 marks) Oct/Nov 2018/13