UNIT OUTLINE
Marketing
![Image by Isaac Smith](https://static.wixstatic.com/media/nsplsh_4154373751304e6a6e7430~mv2_d_5472_3648_s_4_2.jpg/v1/crop/x_912,y_0,w_3648,h_3648/fill/w_150,h_150,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/Image%20by%20Isaac%20Smith.jpg)
3.1 Marketing, competition and the customer
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What is the purpose of marketing activity?
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What are the objectives of marketing?
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What are the four marketing mix?
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What is niche and mass marketing? Advantages and disadvantages?
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What factors influences market trends?
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What factors influences short-term and long-term spending patterns?
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Why do businesses compete?
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What do they compete on?
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How do you segment markets?
![Image by Carlos Muza](https://static.wixstatic.com/media/nsplsh_68706a536b553255595355~mv2.jpg/v1/crop/x_349,y_0,w_1728,h_1728/fill/w_150,h_150,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/Image%20by%20Carlos%20Muza.jpg)
3.3 Marketing mix
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What is the process of product development?
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What is the importance of branding, image and customer loyalty?
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What is the different pricing strategies?
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What are the different distribution channels?
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What are the different promotional methods?
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What are the advantages and disadvantages of e-commerce to consumers and businesses?
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What are the advantages and disadvantages of using social media?
SCORING STRATEGY