What is the purpose of marketing activity?

What are the objectives of marketing?

What are the four marketing mix?

What is niche and mass marketing? Advantages and disadvantages?

What factors influences market trends?

What factors influences short-term and long-term spending patterns?

Why do businesses compete?

What do they compete on?

How do you segment markets?

What are the two types of business orientation?

What are the different market research approachs?

What are the methods of market research?

What could cause inaccuracy in market research results?

What is the process of product development?

What is the importance of branding, image and customer loyalty?

What is the stages of product life cycle analysis?

What is the different pricing strategies?

What are the different distribution channels?

What are the different promotional methods?

What are the advantages and disadvantages of e-commerce to consumers and businesses?

What are the advantages and disadvantages of using social media?

What are the objectives of marketing strategy?

What are the legal controls on Marketing? And their importance?

What are the opportunities and challenges in entering new markets abroad?

How to overcome challenges access markets abroad?