Revenue | IGBizStudies

What are profitability ratios

There are three (3) profitability or performance ratios. Gross profit margin, profit margin and return on capital employed.

Revenue, cost and profit in income statement

How to calculate and use information on revenue, cost and profits in income statements 1. Revenue - Total sales 2. Cost of sale - Total...

What is cash-flow and its importance

Cash is needed to pay business expenses. Cash flow describes how a business receives cash (cash inflow) and spends it (cash outflow).

What is productivity and efficiency and why it is important

Productivity is the measurement of the amount of output a unit of input could produce. They are measured using the following formulas...

What influences pricing decisions

The three (3) major factors influencing pricing decisions are cost, supply and demand Cost refers to the cost of production, which...

What are extension strategies

Extension strategies help prolong the sales and profit of matured products They include; New versions of existing products, with...

What is Product Life Cycle and its importance

Product Life Cycle is the process a product would undergo during their existence in the market. It starts with; Launch Growth Maturity...

What is branding and why it is important

A brand gives an identity to a company that is distinct from other companies selling a similar product or service. A good brand can...

Why and How do businesses compete

Competition drive business growth and can benefit consumers. They can also; Increase customer base and loyalty Increase revenue and sales...

How to measure the size of a business?

Size of capital employed, market share, revenue/output volume, number of employees

What is opportunity cost

Opportunity cost happens when we forgo an alternative activity or use of resources to produce goods and services. The benefits from...

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