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What are distribution channels
Direct, Retail, Wholesale and Agent
IGBizStudies
Jul 16, 20212 min read
What are extension strategies
Extension strategies help prolong the sales and profit of matured products They include; New versions of existing products, with...
IGBizStudies
May 5, 20211 min read
How to develop a marketing strategy
By identifying SWOT and combining the four marketing mix element
IGBizStudies
May 4, 20212 min read
What is technology's role in marketing?
It has changed the shopping behaviour of consumers
IGBizStudies
May 4, 20211 min read
What are the four marketing mix, and why are they important?
Product, Price, Place and Promotion
IGBizStudies
May 4, 20211 min read
What is the role of marketing
Identify, satisfy and anticipate consumer needs and wants
IGBizStudies
May 3, 20211 min read