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What are distribution channels
Direct, Retail, Wholesale and Agent
IGBizStudies
Jul 16, 20212 min read
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What are extension strategies
Extension strategies help prolong the sales and profit of matured products They include; New versions of existing products, with...
IGBizStudies
May 5, 20211 min read
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How to develop a marketing strategy
By identifying SWOT and combining the four marketing mix element
IGBizStudies
May 4, 20212 min read
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What is technology's role in marketing?
It has changed the shopping behaviour of consumers
IGBizStudies
May 4, 20211 min read
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What are the four marketing mix, and why are they important?
Product, Price, Place and Promotion
IGBizStudies
May 4, 20211 min read
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What is the role of marketing
Identify, satisfy and anticipate consumer needs and wants
IGBizStudies
May 3, 20211 min read
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