What are the different pricing strategies

Updated: Feb 21

For cost-based, competitive and demand-based method


The different pricing strategies;

  1. Cost-based pricing

  2. Competitive pricing

  3. Destruction pricing

  4. Price wars

  5. Demand-based pricing

  6. Price skimming

  7. Penetration pricing

  8. Psychological pricing

  9. Promotional pricing

  10. Dynamic pricing


Cost-based Pricing


Cost-based pricing strategies involves adding a mark-up on the average cost. The mark-up amount would be the targeted profit determined by the firm.


Competitive Pricing