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What is technology's role in marketing?
It has changed the shopping behaviour of consumers

IGBizStudies
May 4, 20211 min read
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What are the four marketing mix, and why are they important?
Product, Price, Place and Promotion

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May 4, 20211 min read
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What is market research and why it is important
Market research aims to identify preferences and behaviours of customers and competitor's strategy

IGBizStudies
May 4, 20212 min read
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What is market segmentation, and why is it important?
Market segmentation happens when your target market is segregated according to groups that represents market segments that have certain...

IGBizStudies
May 3, 20212 min read
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What is the role of marketing
Identify, satisfy and anticipate consumer needs and wants

IGBizStudies
May 3, 20211 min read
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What are communication barriers
Communication barriers occur when there are obstacles preventing clear and effective communication

IGBizStudies
May 3, 20211 min read
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What are the methods of communication
Can be either through verbal, written or visual

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May 3, 20211 min read
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What is effective communication and its importance
Passing of information between one party to another

IGBizStudies
May 3, 20212 min read
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What are the legal controls in employment and how does it effect businesses
Each country has different legal controls that are developed to suit each country's need In general, these legal controls involves; The...

IGBizStudies
May 2, 20211 min read
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What is redundancy
Redundancy involves terminating employment as they are no longer needed by the organization usually due to cost-cutting activities due to...

IGBizStudies
May 2, 20211 min read
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What are the types of training and why it is important
There are three (3) types of training 1. Induction training 2. On-the-job training 3. Off-the-job training Induction Training Induction...

IGBizStudies
May 2, 20212 min read
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How are employees recruited?
Internally and externally

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May 2, 20212 min read
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What are trade unions and their roles
They represent employees to negotiate with employers through collective bargaining

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May 2, 20211 min read
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What are the different leadership styles and qualities of a manager
Autocratic, Democratic and Laissez-Faire

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May 2, 20211 min read
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How to increase job satisfaction
Job enlargement, job rotation, job enrichment, team working

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May 2, 20211 min read
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How are employees motivated?
Through financial or non-financial rewards

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May 2, 20211 min read
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What is motivation and why it is important
Motivation is an employees aspirations to do a good job at their work.

IGBizStudies
May 2, 20211 min read
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What is the purpose of business activity?
To combine and organise scarce productive resources to produce goods and services to fulfil the needs and wants of consumers

IGBizStudies
May 1, 20211 min read
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What is a business plan and its importance
A business plan is a document that contains information on how to start and run a business

IGBizStudies
May 1, 20212 min read
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Why do businesses fail?
Poor entrepreneurial skills, lack of planning and research, failure to obtain financing, wrong location for the business

IGBizStudies
May 1, 20212 min read
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