O'Level  &

Advantage 1: Beena's business will have an established brand image.
Explanation: Since the franchisor is an established hairdressing business, customers are more likely to recognise it, making it more attractive for them due to the reliability the franchiser is associated with (since it is established).
Advantage 2: The franchiser will most likely offer support and/or guidance to Beema's business.
Explanation: This extra guidance will significantly aid Beema in sustaining her business since she is just starting it, especially with market research. The franchiser can support her to conduct market research since that is what she planned, likely increasing the accuracy and relevance, which will allow her to gain a better understanding of her market's wants and needs to satisfy them profitably.