How do I score a knowledge, application, analysis and evaluation marks?

Updated: Sep 6, 2021

As simple as asking WHAT, WHY and HOW

  1. WHAT (or WHICH or WHO) are the business key terms, concepts, conventions, roles, functions, theories and techniques? (knowledge)

  2. WHY is the action/suggestion advantageous, disadvantageous, important or a problem? (analysis)

  3. HOW (or WHEN) does it affect the stakeholders, revenue, cost, market share and profit? (application/evaluation)


Assessment objectives as outlined by CAIE


AO1 - Knowledge and Understanding - demonstrate knowledge and understanding of facts, terms, concepts, conventions, theories and techniques commonly applied to or used as part of business behavior.
AO2 - Application - apply knowledge and understanding of facts, terms, concepts, conventions, theories and techniques
AO3 - Analysis - distinguish between evidence and opinion in a business context and order, analyze and interpret information in narrative, numerical and graphical forms, using appropriate techniques
AO4 Evaluation - present reasoned explanations, develop arguments, understand implications and draw inferences and make judgements, recommendations and decisions.

Example: