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maria
TOPIC QUESTION - PAPER 1
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maria
October 31, 2025 at 6:03:46 AM
May/June 2022
Version 3
3.0 Marketing
3.1 Marketing, Competition and Customers

YOUR ANSWER
reason 1: customer loyalty.
Since the brand is already well-known and has a constant customer base, the company already has loyal customers that will continue purchasing the product even if the price increases.
reason 2: few competitors
It is possible that there are very few competitors in the market so there are not many replacements for the hand cream, especially since it is already known as a best-seller and the customers have trust in the product.
Grade:
6/6
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