O'Level  &

Primary market research is getting information directly from the consumers so this means that the information tends to be more accurate since its fresh and its from the customers itself, this would help beena with a more accurate decision making, but primary market research can also cost alot for beena as she would have to get the information freshly and directly she can use the costs of this method of research to invest into her capital

secondary market research is using already existing information such as government statistics, this information is already prepared and can be more time and cost efficient the only problem is that the information might be outdated and changes in consumer taste might have changed

overall, i think beena should use secondary market research at is the fastest form and it would enable beena to make decisions faster for her hair dressing business