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Terry
0450-20-M-J-13-2e
Chan
TOPIC QUESTION - PAPER 1
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Chan
June 16, 2021 at 6:26:44 AM
May/June 2020
Version 3
3.0 Marketing
3.3 Marketing Mix
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Extension strategy will enable the firm to extend profits of one brand of soap after its decline in the product life cycle. Using new packaging will add value to the product but will increase cost, while targeting new markets will increase market share but requires promotion. Both options will incur cost and reduce profits, but targeting new markets can increase brand awareness of one brand of soap.
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