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Terry

0450-20-M-J-12-4d

Chan

TOPIC QUESTION - PAPER 1

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Chan

June 15, 2021 at 10:13:19 PM

May/June 2020

Version 2

3.0 Marketing

3.1 Marketing, Competition and Customers

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YOUR ANSWER

Way 1: Provide better quality service
Explanation: This will encourage customers to continue using services at ALB’s 500 branches

Way 2: Introduce new product
Explanation: Customers have more options from different product and services offered as ALB is in a competitive market

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