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Terry
0450-20-M-J-11-3d
Chan
TOPIC QUESTION - PAPER 1
Login Email
Chan
May 17, 2026 at 7:36:21 AM
May/June 2022
Version 3
3.0 Marketing
3.3 Marketing Mix
YOUR ANSWER
Method 1: Loyalty Programme
Explanation: As customers will be awarded frequent flying points each time they fly on NWA, customers would be attracted to repeat purchase to get rewarded, building customer loyalty.
Method 2: Free gifts
Explanation: Vouchers for a discount hotel stay in the 50 countries NWA flies to will encourage customers to travel on NWA as they can save money.
Grade:
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ANSWER SCHEME
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