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Terry
0450-19-F-M-12-3c
Chan
TOPIC QUESTION - PAPER 1
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Chan
June 1, 2021 at 4:12:35 AM
Feb/Mar 2019
Version 2
3.0 Marketing
3.3 Marketing Mix
YOUR ANSWER
Advantage: Can reach the masses
Explanation: As a national newspaper is read by many people in the country, many people will be aware of Sachin's cricket bats and access the mass market.
Disadvantage: High cost
Explanation: An advertisement in a newspaper every 2 weeks can be expensive compared to social media that reach may target market and cost less.
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