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Terry
0450-18-O-N-12-2e
Chan
TOPIC QUESTION - PAPER 1
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Chan
May 17, 2026 at 7:36:21 AM
Oct/Nov 2018
Version 2
3.0 Marketing
3.3 Marketing Mix
YOUR ANSWER
As a social enterprise, FTT should use cost-plus pricing to ensure that it can cover its cost and sustain. FTT may also use penetration pricing if it wants customers to try FTT’s coffee beans. As such, FTT should use penetrating pricing as they will be entering a new market in other countries and needs to build product awareness.
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