O'Level  &

Primary market research can allow a business to access data that is relevant and up to date so that the business can adapt to the market trends. However primary research can cost a lot of money and time and resources so will need lot of capital to carry out. Secondary research is quick and cheaper to collect because it is available online, however it may not be relevant to the business and may be out of date so the business may not be able to satisfy the customers needs. In conclusion, I think secondary market research is better for start- ups because start up business may not have enough capital to carry out the primary search.