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al harthy
0450-22-O-N-11-1e
shamsah
TOPIC QUESTION - PAPER 1
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shamsah
May 15, 2025 at 12:24:35 PM
Oct/Nov 2022
Version 3
3.0 Marketing
3.3 Marketing Mix
YOUR ANSWER
yes, as it is a manufacturing business and the products are in the maturity stage in the life cycle. the advantages of adding new variations as an extension strategy is that it would attract customers into buying the products again. although SSG should take into account the financial aspect of this all. as if they do not have enough working capital to aid this operation it may lead to a failure and cause the business many problems.
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