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TOPIC QUESTION - PAPER 1
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anh
February 6, 2025 at 9:12:27 AM
Oct/Nov 2020
Version 1
3.0 Marketing
3.4 Marketing Strategy
YOUR ANSWER
- Problem caused by lack of local knowledge: Reduced sales
Explanation: Success in country V doesn't guarantee success in other countries. Soft drinks may not be attractive to the people with different customs and traditions when entering another country. Language barriers can have an effect on sales as consumers aren't sure what soft drink flavor they're buying and may not like it.
- Problem caused by import quotas: Limited output
Explanation: Quotas can limit the quantity of import, such as sugar and water of YMG. As a result, this limits the amount of output YMG's manufacturing plant can produce in other countries. YMG will not be able to meet the demand, leading to reduced revenue.
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