O'Level  &

added value refers to any activities or features that M&R Motors implements to make their offering (repaired old cars) more appealing and worth a higher price to customers than the cost of the raw materials (the old cars) and the basic repair work.

In this scenario, M&R Motors is trying to increase added value by:

Repairing old cars: This transforms a used, potentially non-functional vehicle into a working and desirable product. The repair process itself adds value.
Opening a new showroom: This can enhance the customer experience by providing a more professional and accessible environment to view and purchase the cars. A better presentation can increase the perceived value of the cars.
Potentially offering good pay and working conditions: While not directly about the cars themselves, attracting and retaining skilled mechanics through good employment conditions can lead to higher quality repairs, which in turn adds value to the final product.