IGBizStudies

Jul 11, 20211 min

Is selling to different market segments the best way for a small business to respond to competition?

May/June 2020 Version 12

Read to answer question

  1. What is market segmentation, and why is it important?

Check out example answer HERE

Try related past year questions here

  1. Identify and explain two reasons why segmenting the market might help BBB (6 marks)


 


 

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