IGBizStudies
Jun 13, 20211 min
Updated: Jul 11, 2021
May/June 2018 Version 12
Read to answer question
What is market research and why it is important
Check out example answer HERE
Try related past year questions here
Identify and explain two methods of market research that a firm could use. (4 marks)
Identify and explain two factors that might affect the accuracy of a firm's market research. (4 marks)