O'Level  &

risk taker is an important characteristic if pamela takes risk her 30 year old business would further be able to survive and make decisions that may involve risk but help pamelas business to expand for instance pamela takes risk of using e commerce. however entrepreneur need to be creative so pamela may have unique point of selling her celebration cards , toys and candy would be different from other if she is creative. attracting more customers to business thus increasing the revenue of business. being creative is more important sice pamela already uses competitive pricing in order to gain a large market share she needs to be innovative when selling her products allowing her to maintain customer loyality and her her business be successful