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Terry
0450-19-O-N-13-1e
Chan
TOPIC QUESTION - PAPER 1
Login Email
Chan
May 17, 2026 at 7:36:21 AM
Oct/Nov 2019
Version 3
3.0 Marketing
3.3 Marketing Mix
YOUR ANSWER
Using email can enable S&V to include a lot of product information in the email sent to customers. S&V can also save cost and time, as email can be sent to all customers at the same time. However, customers may not be able to order and pay online. Although it may be more convenient, email is not the best way for S&V to inform customers, as S&V may lose customer loyalty if some customers are left out from communication because they do not use email.
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