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Terry
0450-19-O-N-11-2d
Chan
TOPIC QUESTION - PAPER 1
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Chan
May 17, 2026 at 7:36:21 AM
Oct/Nov 2019
Version 1
3.0 Marketing
3.1 Marketing, Competition and Customers
YOUR ANSWER
Advantage 1: Increase revenue,
Explanation: By maintaining customer loyalty, WKN’s customers may promote WKN’s 200 shops to their friends and family, increasing revenue.
Advantage 2: Maintain market share
Explanation: Loyal customers will repeat purchase of household goods from WKN, ensuring that WKN can survive while being in a challenging business cycle
Grade:
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