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Terry
0450-19-M-J-11-1d
Chan
TOPIC QUESTION - PAPER 1
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Chan
May 17, 2026 at 7:36:21 AM
May/June 2022
Version 3
3.0 Marketing
3.3 Marketing Mix
YOUR ANSWER
Y2M can use cost-plus pricing, as Y2M operate in the public sector, Y2M does not aim to maximize profit, but to survive. Y2M can also use dynamic pricing by reducing fares during low demand, so that more customers may choose to take a bus instead of other transportation. This will increase number of customers.
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